Visitor Economy

The Visitor Economy sector employs almost 52,000 in the D2N2 area, and there is the potential to increase employment by increasing opportunities and markets, such as the growth of cycling as a leisure pursuit, (L’Eroika and the Monsal Trail) The development of assets in the area which include to name a few: Sherwood Forest, Cresswell Crags, Derwent Valley Mills, Newark’s National Civil War Centre and the Nottingham Castle Project. Following the launch of the Sector Action plan in 2014 there have been developments through The Grand Tour and Accommodation Strategy.

Nottingham Trent Bridge Cricket Ground
Larwood and Voce Stand at the First Test, between England and India at Trent Bridge July 2014 Credit Duncan Harris on Flickr
Chatsworth House
Chatsworth House

The visitor economy sector includes activities that are directly connected to tourism such as visitor attractions, accommodation and restaurants. Sporting activities and venues are also included and in October 2015 Nottingham was voted England’s Home of Sport. The sector also includes museums local heritage and art galleries that service and attract domestic and international visitors.

The D2N2 economy has some key assets including the iconic landscapes of the Peak District and Sherwood Forest including the Major Oak. We also have a variety of stately homes and historical buildings which include the Derwent Valley Mills Unesco World Heritage Site, Nottingham Castle, Southwell Workhouse and Chatsworth House. Sporting venues across the area are host to a number of big sporting events and in 2017 Derbyshire County Cricket Ground will be the host to some of the Women’s Cricket World Cup Games, Trent Bridge in Nottingham sees a Test Match annually and Holme Pierrepoint is a favoured training site for a number of different water sports and particularly was the training programme used for nearly a third of all Team GB’s rowing successes in the 2012 Olympics.

The Grand Tour
Grand Tour 3


In September 2015 the Men’s Tour of Britain passed through Nottingham at stage 6 of the race before carrying on south. Stage 6 saw the cyclists starting in Stoke on Trent and coming through Derbyshire before crossing the finish line in Nottingham.

The Women’s Tour in June 2016 passed through Derbyshire and Nottingham at stages 3 and 4 of the race.  Stage 3 was in Derbyshire with stage 4 starting in Nottingham before moving back through Derbyshire to Stoke on Trent.

The “Grand Tour” is a revival of an original event of the 18th century which saw the aristocracy travel across Europe and beyond in search of culture and art. D2N2 LEP supported the return of a new, publicly accessible version of this educational and cultural experience. The current Grand Tour is a collaboration between Chatsworth House, Derby Museums, The Harley Gallery, Nottingham Contemporary, Marketing Nottingham and Nottinghamshire, Marketing Peak District and Derbyshire, Arts Council England, Visit England and D2N2, to showcase entertainment and the arts across Derbyshire and Nottinghamshire by exhibiting new and traditional artworks.

The first season ran from July to September 2015 at Chatsworth House, Derby Museums, Nottingham Contemporary and The Harley Gallery. The second season of the Grand Tour began on Friday 18 April at Derby Museum and Art Gallery and is expected to run to October 2016 following a successful first season. This event runs across Nottingham Contemporary, Derby Museum and Art Gallery, Chatsworth House and the Harley Gallery at Welbeck and opens the door of local art to the public, some art and sculpture displayed has not been seen by the public for a number of years. For more information on the Grand Tour please visit:


To view a copy of the D2N2 Growth Plan for the Visitor Economy, click here 


Through the D2N2 Growth Hub a number of visitor economy businesses have been helped.

To read what these businesses thought about the support received from the D2N2 Growth Hub, click here