Visitor Economy

The Visitor Economy sector employs almost 52,000 in the D2N2 area, and there is the potential to increase employment by increasing opportunities and markets, such as the growth of cycling as a leisure pursuit, (L’Eroika and the Monsal Trail) The development of assets in the area which include to name a few: Sherwood Forest, Cresswell Crags, Derwent Valley Mills, Newark’s National Civil War Centre and the Nottingham Castle Project. Following the launch of the Sector Action plan in 2014 there have been developments through The Grand Tour and Accommodation Strategy.

Larwood and Voce Stand at the First Test, between England and India at Trent Bridge July 2014 Credit Duncan Harris on Flickr

Nottingham Trent Bridge Cricket Ground

Chatsworth House

Chatsworth House

The visitor economy sector includes activities that are directly connected to tourism such as visitor attractions, accommodation and restaurants. Sporting activities and venues are also included and in October 2015 Nottingham was voted England’s Home of Sport. The sector also includes museums local heritage and art galleries that service and attract domestic and international visitors.

The D2N2 economy has some key assets including the iconic landscapes of the Peak District and Sherwood Forest including the Major Oak. We also have a variety of stately homes and historical buildings which include the Derwent Valley Mills Unesco World Heritage Site, Nottingham Castle, Southwell Workhouse and Chatsworth House. Sporting venues across the area are host to a number of big sporting events and in 2017 Derbyshire County Cricket Ground will be the host to some of the Women’s Cricket World Cup Games, Trent Bridge in Nottingham sees a Test Match annually and Holme Pierrepoint is a favoured training site for a number of different water sports and particularly was the training programme used for nearly a third of all Team GB’s rowing successes in the 2012 Olympics.

Grand Tour 3

The Grand Tour