The D2N2 area is a great place to visit and the visitor economy is a key area of focus for D2N2’s economic strategy. Between 2006 and 2009 there were, on average, 3.8 million visits per annum to the D2N2 area, which represents 42% of the total for whole East Midlands. In 2008 almost 70,000 jobs in the D2N2 area were in Tourism related sectors, representing approximately 8% of total employment in the area. The visitor economy of Nottinghamshire alone is estimated to be worth 1.38 billion.

200 Robin Castle

The D2N2 Board has asked The Duke of Devonshire to lead our work developing the visitor economy, working closely with the local ‘destination management organisations’, ‘Visit Peak District and Derbyshire’, ‘Experience Nottinghamshire’ and local authorities. The visitor economy is about more than hotels and restaurants. It covers managing and promoting the full range of visitor attractions, including theme parks and sports, leisure, retail, cultural natural and heritage attractions.

Our region has an array of attractions, contemporary and historical, urban and rural, that bring millions of visitors to the area every year. Many of these are amongst the most visited attractions in the East Midlands, including: Chatsworth House, Rufford Abbey & Country Park, Sherwood Forest Country Park, Wollaton Hall and Park and Nottingham Castle Museum, the QUAD in Derby and the Peak District National Park. The Peak District National Park is one of the UK’s most important tourism assets.


Discover more about our key destinations by visiting their specialist websites below;

Visit Peak District and Derbyshire

A world-class destination, that’s just a stone’s throw from everywhere, with the internationally-important landscapes of Britain’s first National Park at its heart. The Peak District’s unique and accessible area also spans parts of Cheshire, Derbyshire, Staffordshire and Yorkshire to create a top-quality holiday destination packed with a wealth of places to see and a wide variety of things to do. 

Feast on awesome attractions, famous film locations, historic houses, fascinating heritage, a fine array of festivals, quality accommodation and fabulous food and drink. Plan your own Great Escape and head for the wide open spaces, fresh air and freedom of the great outdoors, or seek out the bright lights to enjoy a chic city break in Derby.

For more information visit: Visit Peak District and Derbyshire.

Download The Peak District and Derbyshire Growth Strategy for the Visitor Economy 2015 - 2020

Chatsworth 096

Visit Nottinghamshire 


Brilliantly blending a rich legacy of legendary history with the urban cool of a modern metropolis, Nottinghamshire awaits your exploration. Our destination is a playground for seekers of creative culture, renowned sport and remarkable food and drink. Whether you prefer top-secret cocktail bars brimming with style or traditional pubs carved into craggy caves, high street brands or independent boutiques, Michelin starred restaurants or quirky and continental coffee bars, you’ll never be stuck for choice in Nottingham.

Nottingham is also known for hosting major events. In April 2017, the city hosted 2,000 Inner Wheel members from across the UK and Ireland, and in July 2019, Trent Bridge Cricket Ground played host to five ICC Cricket World Cup fixtures.

Visit Nottinghamshire is the official tourist board for the city and county, and part of Marketing NG, the official Place Marketing Organisation (PMO) for Nottingham and Nottinghamshire.

For more information about Nottinghamshire, go to the Visit Nottinghamshire website.

For media enquiries or more in depth information about our destination, please contact our Communications team. 

Market Square Opening 080 - credit Gerry Molumby

Derby - Great Place, Great Base 

visitderbyDerby offers a friendly vibrant city life on the doorstep of the glorious Peak District & Derbyshire countryside making it a Great Place to stay and a Great Base for exploring.

The retail offer ranges from high street at Westfield Derby to the charm of the unique Cathedral Quarter. Independent boutiques, quirky gift shops, bistros and coffee houses nestle in this creative hub around Derby Cathedral.

The Derby Museum and Art Gallery displays the largest collection of work by the world renowned painter Joseph Wright. A creative and engineering hub for generations, Derby is home to the world’s first railway turning shed, Rolls-Royce aero-engines and gave birth to Lara Croft.

Derby boasts over 120 Real Ale pubs, the Feste street theatre festival, the UK’s largest free classical concert and firework display and FORMAT International Photography festival.

To find out more visit Visit Derby.