D2N2 Events 2017

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Exporting: Is it for you?

Thu 18 May 09:30AM – 12:30PM

International Trade Centre
Innovation House, Raynesway
Derby
Derbyshire
DE21 7RU

There has never been a better time for East Midlands businesses to grow by trading overseas.

The Department for International Trade provides assistance to those looking to trade internationally – both by uncovering export opportunities, and via face-to-face advice.

This free, interactive and thought provoking seminar is aimed at companies that are interested in exporting, and designed to set them on the path to start winning business overseas. This seminar is open to companies selling products or services, and will take a look at the business benefits of exporting; the considerations you need to take into account, and a ‘’readiness-checker’’.

Experienced International Trade Advisers will deliver the session, during which you will also hear from local companies who sell a variety of product/service offerings and who are already realising the benefits of trading overseas. We aim to help attendees to decide whether or not exporting is right for their business, and to showcase the breadth of support available to all.

Attendance is free, all we ask for is a little of your time – it could be at the best investment you make this year!

The demand is out there… you could be too.

ERDF

This workshop is funded via the European Regional Development Fund, therefore we are required to evidence that you are a small to medium enterprise.

There will be a couple of forms that will need to be completed either prior to the event or on the day and these will be sent to you once you have registered. One form is to ensure you are a small to medium enterprise, the second is to capture any business support you have received over the last 3 years to ensure you haven’t exceeded €200,000. If you have previously completed these forms at a Growth Hub event you will not have to complete another set.

Click here to book

Getting the Most Out of Your Marketing and Communications

Tue 23 May, 09:00AM – 12:00PM

Glossop Municipal Buildings (Room: Boardroom)
Victoria Street
Glossop
SK13 8AF

Effective communications and marketing play a vital role in any organisation’s performance. Keep ahead of the competition and update your skills in this short, interactive workshop with one of the region’s leading communication professionals.

Workshop Agenda

9.00am: Registration, coffee and networking

9.30am-10.30am: Workshop

10.30am: Short break

10.45am-11.45am: Workshop

11:45am: Q & A

12.00am: Finish

Workshop Content

  • What is communications/marketing and why should you have a strategy and a plan?
    - Introduction to the benefits of planning.
  • How to build an effective brand identity
    - Building the foundations - mission statement and purpose/values / USP / branding and style and the importance of consistency in everything that you do.
    - Key tools to have eg boilerplates, brand folder.
  • How to make sure you stand out from your competitors
    - Looking at your USP, what makes you different to your competitors?
    - What are your competitors doing well or not so well? What are they saying or not saying that you can take advantage of?
  • How to target your audience
    - Who do you need to communicate with and why?
    - Where do they go? What do they do? What are they interested in?
  • How to write an effective plan
    - Make sure what you do is aligned with your business goals and objectives.
    - Be specific and consistent.
    - Prioritising your actions and your budget.
    - How do you know if it works? Reviewing your actions.

Who Should Attend?

This workshop is for SMEs, sole traders and business owners in Derbyshire and Nottinghamshire who are interested in learning more about communications and marketing. It aims to provide a taster and introduction to the various themes and provide some food for thought as well as key tools and templates to take away and implement.

ERDF

This workshop is funded via the European Regional Development Fund, therefore we are required to evidence that you are a small to medium enterprise.

There will be a couple of forms that will need to be completed either prior to the event and these will be sent to you once you have registered. One form is to ensure you are a small to medium enterprise, the second is to capture any business support you have received over the last 3 years to ensure you haven’t exceeded €200,000. If you have previously completed these forms at a Growth Hub event you will not have to complete another set.

About the Trainer

Until May 2014, Lucy worked out of Luxembourg as head of communications for a large international division, looking after the communications for over 400 sites worldwide within the global mining and steel company, ArcelorMittal. Lucy has over 14 years’ experience working in an international, complex and multicultural business environment.

Lucy comments: “I am a great believer that we should be constantly looking for ways to improve and to do things better and this workshop will give you a great insight and practical skills to take away to develop your marketing and communications strategy.”

Website: Lrcomms.co.uk
Follow on Twitter: @LucyRennie1

Click here to book